This Food Scale advertisement had several issues that we addressed. (Personal information has been either changed or covered)
Firstly the index card is much too small to be noticed in the sea of other ads.
The card has a good sense of hierarchy the information is not organized in a manner that makes it feel easy to read and understand.
Here is our RAD redesign. It is on a full sized sheet of paper (8.5 by 11 inches) which gave us much more room to orangize the information and add tear off tabs. The use of a computerized font instead of handwriting makes it readable even from a distance. Illustrations are also used here as an example of appropriate and tasteful "clipart."
Before and after.
This poster was redesigned by Emilee Hunt. More to come from other members of the RAD team!
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