RAD REDESIGN#3 - WORK FOR ELDERLY GENTLEMAN

Our third redesign deals with adding character. The original add itself was functional but there was nothing about it that was eye catching.

 

 The red serif typeface on a white sheet of paper is boring and forgettable.

 

Here is our RAD redesign. The illustration makes it interesting and personal. The serif typeface and argyle pattern keeps it age appropriate. It is important to consider the audience and subject matter when designing.

Before and After.

This RAD redesign was done by Kate Cox. 

REDESIGN#2 - NEW IPAD

We proudly present another RAD ad. Here is the original: 

 

There are several points we would like to address with this design. Brace yourself, there is a lot to talk about. Firstly this ad is for a "Relay For Life" event which is a well known event held by the American Cancer Society. Normally, with any established organization, the logo would be used on the flier to draw attention based on peoples recognition. The information on the tear off tabs is in one long line and they are not evenly distributed across the page. Worse yet they aren't cut! You can see one patient soul took the time to carefully rip along the line. Finally the advertisement does not sit straight on the page which adds to the sloppy appearance.

 Here is our RAD redesign. We used a slightly larger sheet of paper to accommodate the amount of information that was needed on each tear off tab. The logo was used in the top right corner where it attracts attention and leads the viewer into the rest of the poster. Smart and fun illustrations were used to give this event the character it deserves. The redesign is friendly, exciting, and best of all the tabs are cut!

Before and After.

This redesign was by Brooke Danner. More to come from other members of the RAD team.

REDESIGN #1 - DIGITAL FOOD SCALE

This Food Scale advertisement had several issues that we addressed. (Personal information has been either changed or covered)  

Firstly the index card is much too small to be noticed in the sea of other ads. 

The card has a good sense of hierarchy the information is not organized in a manner that makes it feel easy to read and understand. 

Here is our RAD redesign. It is on a full sized sheet of paper (8.5 by 11 inches) which gave us much more room to orangize the information and add tear off tabs. The use of a computerized font instead of handwriting makes it readable even from a distance. Illustrations are also used here as an example of appropriate and tasteful "clipart." 

Before and after. 

This poster was redesigned by Emilee Hunt. More to come from other members of the RAD team!

SO RAD

Random Acts of Design (RAD) works to educate the public on the value of good design and the basic design principles that can help them communicate more efficiently. We are targeting Lancaster area bulletin boards where the advertisements posted are a direct reflection on the publics understanding (or misunderstanding) of design.

We plan to take action by randomly selecting advertisements, redesigning them, and reposting them next to the original ads. Along with the reposts we will make information available that will help people understand what we changed, why we changed it, and how they can improve their own ads. RAD genuinely hopes to positively affect our community through design by improving person-to-person communication. 


Here is a sneak peek at some of the ads we are working with. 

Watch our blog for fun redesigns and helpful design tips for your own projects! 

- Emilee