Our third redesign deals with adding character. The original add itself was functional but there was nothing about it that was eye catching.
The red serif typeface on a white sheet of paper is boring and forgettable.
Here is our RAD redesign. The illustration makes it interesting and personal. The serif typeface and argyle pattern keeps it age appropriate. It is important to consider the audience and subject matter when designing.
Before and After.
This RAD redesign was done by Kate Cox.
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